Cipherpay

Brand Manager

About the job

CIPHERPAY is a brand of Ciphersquare Payment Solutions Pvt Ltd. (www.cipherpay.in) Cipherpay is an AI Powered Hybrid Payment Processing Engine and Fintech company that enables businesses in India to collect Safe, Secure, Seamless online payments with our Hybrid processing engine. We connect Banks, Payment Gateways, PPI’s (Wallets) and Processing Switches Vanilla stack under our Hybrid processing engine to deliver Enterprise level ecosystem to bring end to end connectivity for processing payments to achieve higher transaction success ratio and best in class processing rates for Merchants.

Cipherpay enables businesses with payment collections, Cipher-Connects, wage payouts, instant loan disbursements, e-commerce refunds, insurance claims processing, expense reimbursements, loyalty, and rewards payments.

Designation : Manager, Digital Marketing
Job Location: Delhi

About the Role

Brand Cipherpay will be soon “top of mind” for any Small & Medium business in India looking for payment solutions. We are looking for a Manager/Sr. Manager, Brand Marketing to drive all of our efforts on the payments end to help us reach new audiences, push awareness, recall and salience through a balance of high-impact campaigns, high-quality creative messaging themes with a dash of influencer led amplification. Responsible for developing and implementing strategies that promote our brand's products and manage various channels like social media networks, Google Ads, website content and email marketing to deliver a persuasive and cohesive marketing message to our target audience.

Key Roles and Responsibilities

Come up with a robust brand marketing strategy that takes forward the Payments mandate across SME Audiences
Ideate, collaborate and drive rigorous execution against this strategy.
Drive brand marketing efforts across campaigns, social media, content & communities.
Drive long-term brand vision as a key, senior member of the marketing team.
Ideate & execute against viral & creative campaign ideas.
Prepare a structured framework for objectively measuring the efficacy of marketing efforts.
Present data-backed post-mortems of campaign performance.
Work with external agency partners, internal channel marketing, design teams in ensuring execution conformance.
Work collaboratively with the social media & product marketing teams in planning, executing new product launch GTMs to drive customer engagement, acquisition and brand buzz.

Minimum requirements

7+ years of overall marketing experience.
Minimum 5+ years of having managed brand marketing campaigns
Strong creative & soft skills combined with an affinity for data.
Highly organized and autonomous, but also collaborative and able to work with cross-functional counterparts.
Ability to make decisions in a changing environment, anticipate future needs and drive results.

Reward

In addition to providing best in industry compensation and benefits, Cipherpay offers you impactful & challenging problem statements, an environment with an amazing peer group and an opportunity to be a part of the payment and digital economy revolution in India! Our Products

Our Products

Express Payout Solution for Corporates
Payment Processing Engine
Hybrid Mobile SDK
Hybrid Payment Solutions (UPI, BNPL, Subscription, EMI)
WhatsApp/ SMS Payment Links
Express Checkout